Olivier Pailhes, Co-Founder & CEO
Business communication has come a long way in the last decade alone. Traditional desk phones have given way to VoIP technologies, but few companies have focused heavily on turning the telephone into a productivity tool, seamlessly compatible with other modern software products, like Zoho or Zendesk for customer support teams and CRMs like HubSpot or Salesforce for sales.
What if each of these products could have voice communication integrated directly into their workflows? What if there were a tool that allowed sales and support teams direct access to contact info, on-call notes, call recordings, and phone analytics in a single location?
Homing in on the unique angle of “productivity” in phone systems, Aircall’s eponymous phone system software integrates seamlessly with Helpdesk solutions, CRM systems, and other essential applications within modernized organizations. “Our objective is to transform this legacy communication tool, traditionally used only for interacting with customers, into a modern productivity tool,” says Olivier Pailhes, Co- Founder and CEO of Aircall.
With Aircall, businesses can use the phone more efficiently. This means closing more deals, providing faster customer service, and taking fewer notes — all of which are vital to growing small and mid-size businesses, Aircall’s target sector.
The core of Aircall’s strategy is integrating the phone with complementary business software. Aircall’s phone system allows sales and support teams to bring vital context to every conversation by leveraging all the data they have collected on a contact within a CRM, and making it accessible before, during, and after conversations.
While most phone systems lack deep integration capabilities, Aircall is unique in that it provides a customizable environment where organizations can adjust calling features based on the softwares they are currently using.
More than a mere telephone, Aircall is an extension of the software that its customers use everyday
Pailhes describes Aircall as a set of Legos: Blocks from Aircall combine with blocks from another application, such as Salesforce, to create a centralized communication platform. More than a mere telephone, Aircall is an extension of the software that its customers use every day.
With no IT involvement or coding skills necessary, Aircall is designed to be entirely self-service and cloud-based, allowing customers to do everything online and in real-time. No hardware means organizations can serve their customers faster without building a logistically-challenging call center.
As an example, Pailhes mentions one of Aircall’s customers, Socialbakers, a social media marketing company in the process of scaling. Their goal was to expand in all the key U.S. cities and allow their management to monitor the performance and progress of their remote and in-office teams. The task proved to be difficult as they were relying on a phone system that was too complicated to navigate, and sales reps found it hard to build relationships and set meetings. Aircall’s in-app flexibility allowed Socialbakers to make adjustments quickly and follow conversations effortlessly, fostering their national growth campaign.
Aircall is an industry leader in terms of platform integrations. With an ecosystem of 50+ applications, Aircall connects with mass-market and niche softwares alike.
Modern businesses rely on easily accessible but detailed analytics to make smart decisions that fuel growth. Pailhes sees this accessibility as part of the brand’s identity. “We are aiming to give SMBs new tools to compete against bigger players, but in a way that’s self-service and user-friendly,” says Pailhes.
Telecom providers have historically created rigid products that force users to adjust their workflows accordingly. Aircall is a refreshing alternative that actually adapts to its customers’ needs and plans on continuing to do so.