Joseph White, CTO
From communicating via messengers to the first telegram that was sent, followed by the extensive proliferation of the internet and mobile connectivity, the communication space has evolved and diversified dramatically. This has brought about the need for better-integrated communication channels, not just for helping individuals communicate but also businesses in regards to their employees and customers. By leveraging CPaaS (C-communications) technologies, enterprises can transform their businesses and improve customer engagement. Additionally, they can manage their contact center with real-time visibility into the call queues and SLAs within their systems. Brightlink, with its ten years of expertise, offers integrated capabilities across several communication layers and allows clients to focus more on their businesses and their customers. The company’s CPaaS Platform provides a user-friendly interface and pre-built tools, with state-of-the-art APIs that help clients custom integrate their communication capabilities using the company’s underlying network services infrastructure. “Our approach is to be more than just a VoIP provider but a technology partner with customers and give them the tools they need to become more to their internal stakeholders,” begins Joseph White, the CTO of Brightlink.
Brightlink takes a two-pronged approach when it comes to helping its clients. Firstly, with the CPaaS Platform, clients can easily log in and use APIs to facilitate voice, messaging, and other network capabilities. The platform allows them to manage their current phone numbers, create multi-user phone systems, as well as contact center call queues and workflows. Additionally, via the API Command Center, clients can seamlessly configure their SIP trunks, manage all API connections from a single, unified location, and increase service reliability.
Secondly, on the VoIP side is Brightlink’s PBXCloud, a full-service cloud communications application that comes with a complete suite of contact center features and phone provisioning capabilities. This application also contains built-in softphones, with extensive reporting capabilities to help clients perform real-time reporting and monitoring. Furthermore, the web-based user interface allows clients to manage all their business locations from one administrative account while being able to manage and support call flows, recordings, and call queues. Brightlink PBXCloud’s phone provisioning capability makes the application even more unique by allowing clients to easily configure their communication capabilities in a matter of minutes.
The clients can also leverage the company’s comprehensive cloud application Brightlink MessageView to send and receive SMS and MMS messages from their business numbers, which improves customer engagement by using a preferred communication channel. This offering also allows clients to utilize the application’s built-in auto-responders, which, with the help of AI, can analyze different keywords and phrases in any given conversation and make suggestions to the customer service representative, saving them time and improving their workflows. Brightlink also offers enterprise network services for those who already have a hosted PBX platform, where Brightlink’s world-class network can undergird the clients’ PBX and also provide high-definition audio as well as robocall prevention technology to validate phone calls coming into the platform.
Brightlink, with its completeness of vision, has had numerous successes in supporting communication for a wide variety of clients and has maintained its stronghold with its foundational network and services coupled with powerful cloud-based technologies that have been growing since its inception. Currently, the company is looking at increasing its communication integrations while allowing clients to manage their internal systems with its CPaaS Platform. “Besides the completeness of vision and the ability to execute, our technology and people are what set us apart from our competitors. Being able to establish our place as one of the most efficient communications service providers that is completely transparent has helped us gain the trust and loyalty from our clients, and therefore grow consistently,” concludes White.