William Rubio, CRO
Since the turn of the century, Cloud Communication has boomed! Among the top-priority objectives for business across all industry sectors is making the move to Unified Communications, Contact Center and Collaboration solutions in the cloud. This past year, the COVID-19 pandemic disrupted conventional avenues for communication, organizations have had to accelerate the digitalization of internal and external communication channels to safeguard business continuity. As a result, the marketplace witnessed a mushrooming of voice over internet protocol (VoIP) solutions specially designed to effectively digitalize specific communication and collaboration processes. However, the increase in the deployment of multiple call center and internal collaboration offerings came enhanced IT complexities, hindering business communications with partners, subsidiaries, and customers. Addressing this challenge with its cloud-based, enterprise-class Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions is Utah-based, CallTower. “Our suite offers everything from the highest quality voice, instant messaging to audio/video conferencing, and collaboration services all integrated with productivity tools and network support, which empowers productivity and collaboration in today’s precarious business landscape,” says William Rubio, CRO at CallTower.
At the heart of CallTower’s business ethos is an emphasis on offering a centralized and secure communication system with state-of-the-art VoIP capabilities. And the company achieves this through its robust partnership with market leaders, Microsoft and Cisco. “As their certified partner, we directly route our voice enablement component to Microsoft Teams and Cisco WebEx, which allows our clients to leverage VoIP and telephony capabilities from a single pane of glass,” explains Rubio. Highlighting the decision to leverage Microsoft’s offerings, Rubio mentions the unprecedented (375%) growth in Microsoft Teams users between November 2019 and October 2020 (20 million to 115 million). Additionally, CallTower is the first VoIP solution provider to offer an integrated Office 365 Native Microsoft Teams, eliminating the need to sift through unnecessary emails and enhancing productivity.
Similarly, CallTower’s Hosted Cisco solutions include user-friendly communication tools that deliver high-quality and scalable messaging, conferencing, and attendance management. CallTower also provides telecommunications devices such as headsets, conference room equipment, alongside complimentary services that ensure all the customers’ needs are met.
With respect to client onboarding, the company goes through a discovery phase where it narrows down a client’s specific problems and understands their overarching operational objectives before delivering a personalized solution. “With over 19-years of experience, our vetted solutions help clients become more efficient and enables faster response times for customers and vendors,” states Rubio. Above all, every client engagement is backed by CallTower’s extensive track record in the business communications arena and its unique ability to offer robust unified communications as a service (UCaaS) portfolio since 2002. The company also has an unparalleled customer support network that connects its clientele to highly competent professionals that can assist them in gaining a competitive edge over their contemporaries.
Such unmatched core competencies have helped CallTower ignite several success stories since its inception in 2002. In one instance, the company assisted Franklin Sports—a leading sporting goods organization—to reduce the security risks and control their internal and external communications costs. Initially, the client’s extensive vendor network was causing hindrance in communications because they had deployed the disparate platforms to communicate with their partners. With CallTower, Franklin Sports was able to leverage Microsoft Office 365 with Teams, as well as voice and phone system capabilities, which unified their communications with the vendors, and allowed the client’s IT professionals to focus on controlling costs. “Subsequently, Franklin Sports witnessed operational and business growth because they were able to focus more on other critical initiatives and leave the heavy lifting of supporting their internal and external communications to us,” adds Rubio.
Over the last few years, CallTower has integrated its solution with Slack, Salesforce.com, Zendesk and more, among other next-gen telephony capabilities. Moving forward, the company plans to release business continuity offerings that will help its clients quickly and efficiently set up office networks in cases where they have to execute business-critical processes from specific locations. Similarly, CallTower is also adding enhanced contact center, unified communications, and telephony features to its portfolio and gain compliance from major markets such as the U.S., E.U., and APAC.